How we make money at stack overflow

Stack Overflow and all its sites are great, but how do they make money? Am I missing something, or do these sites hardly make any money at all? In the case of Stack Overflow, users under rep and by extension anyone not logged in sees more adverts. SO gets a huge number of page views from search engines and the majority of those will be new, unregistered users. With the traffic SO gets, it’s incredibly easy to make a lot of money, even via Google Adsense. But SO makes more money by selling its ad space directly. Jeff Atwood has a great post on the matter. Everyone has a different pricing model. Websites like QuoraTwitter, and Stack Overflow starts as free websites and get funded from donations or venture capitalists or some are present there for promote the parent company. You can take the example of ShareThis sharing buttons which is made only for promothing the parent company. Similary, blogger.

Stack Overflow Ads

By using our site, you acknowledge that you have read and understand our Cookie Policy , Privacy Policy , and our Terms of Service. I’m not sure how Stack Exchange makes money from Stack Overflow. Could someone explain how they do that? Job listings e. CV Search e. Traditional, but respectful e. Stack Overflow attracts developers, who then also discover Careers. Careers collects their CVs by making you happy about not being contacted by recruiters all the time and because you can show off your Stack Overflow profile there , then sells access to those CVs to companies looking for developers. Those companies also can pro-actively place jobs on Careers and advertise those jobs on Stack Overflow, where all the great developers hang out.

Stack Overflow Talent & Stack Overflow Jobs

Oh, and they do a few general non-flashy, non-trashy traditional ads for the developers too. Home Questions Tags Users. What is the Stack Overflow business model? Ask Question. Asked 4 years, 8 months ago. Active 4 months ago.

programming and human factors

Hi, everyone! A lot of stuff has happened since I was writing all those blog posts about Aeron chairs 18 years ago. Some of those blog posts are old enough to go to college. And, also: Stack Overflow will be ten years old soon! So I thought it would be cool to get the old band back together for a little reunion tour over the next few weeks. I want to catch you all up on some stuff but mostly I want to tell the story of Stack Overflow in a not-completely-disorganized way. Today is chapter one. I want to talk a little bit about what it was like for developers before Stack Overflow, the problem that Stack Overflow tried to solve, and early origins.

Opening the email? Those monetize pretty poorly. However, I’ve received a lot of consulting offers based on having a number of highly upvoted answers in specific areas. That’s all and that’s what I’m telling you can not provide any sources for what you say. You already have a channel to speak to your users.

Stack Overflow Talent & Stack Overflow Jobs

How we make money at stack overflow love making it better, every day. I am insanely lucky to work with some of the best developers, sysadmins, designers, managers, marketers, sales, and all of the people who support that in the world.

We build Stack Overflow. I am overdlow protective of our users. You can ask anyone who works. I want to work for a company that respects that trust, and I. We want to squash that perception. Sure, money is required for sustainability. How much money we make is a direct proxy for how much we are helping wwe users.

We focus on maximizing how we help users in order to make a great business. We help companies build their brand and source technical talent through our business products: Display Ads and Talent. These services in turn help developers find better jobs and also learn about companies in a way that is respectful to the user experience no spammy inmail, no flash ads.

We consider the developer experience in everything we do, which is what makes everything we sell as a company unique. Companies are asking for developersand we need experts to answer the. In order for this to work, we need people on both sides of the equation. The more companies and developers we have, the better and faster the matching we can do with developers and hopefully their dream jobs.

For companies, we aim to match them with a handful of candidates that are an awesome match, not candidates that barely match at all. This is where we can provide value. We want to optimize things. Our position is relatively unique because we can staack both companies and developers at the same time.

I believe we can do. I believe we can be better at it than anyone. One step of improving that is our Developer Story. It also lets you find a job. And with Developer Story, we want to change the perception that developers are only as good as their last gig or a title. We want to give you something you want. We have brilliant people working on this, and a large part of it is all after an overall goal: understanding developers, so that we can serve you better.

So, how do we feel about ad blockers? What are we doing with ads now? We have a little more smarts about what technologies you, as a developer, like than most places. We want to moneh what we can apply there to make ads always more relevant. Did you know we have a lot of unpaid inventory on Stack Overflow every month?

We looked at. We have intentionally left a lot of money on the table. Sacrificing quality is not what we want to be known.

We believe there are better ways. These are the people actually making money from selling ads. Do you have any idea how fucking rare that is? Our Talent sales team that faces employers behaves the same way. We have a few ads that are loading slowly thanks for the reports, meta users!

Samo and I will be adding timing information to our sampling profiles for these items, so we can keep an eye on them in the future and alert on issues automatically. We believe ads that load slowly or are expensive diminish the user experience.

Performance is a feature and anything on the page matters to us. We have a few full-time people on oerflow to make it happen. Enterprise environments are somewhat unique and need some specific love.

But, Enterprise is the same code base as stackoverflow. And sometimes features for Enterprise are features for public Stack Overflow. Those client timings I mentioned earlier? Those will help us gauge bandwidth required for this adventure.

I knew of other marketers and I had bad experiences. Not. I had to work with our team on several projects to overcome that prejudice and realize something simple: we hired some awesome marketers and they care about the same stuff I care. Especially to Kaitlin, thanks. Our new team has put up with a lot of pushback and not fought about it. They showed us why these things are a good idea, and they convinced the smartest people I know on so many things. All of our teams know that the Stack Overflow community and its trust is the hoe precious resource we.

We want to communicate, not alienate. And only with users we think we can help. If we can grow the company, we can build more awesome things for the world. I have so many, so many things I want to build for you. I saw a presentation from Adrianna our relatively new CMO that blew me away. They have some awesome things in the works to help us with a unified brand. Marketing, like development, is mostly about connecting the dots. Trusting each other and sharing values related to how we make money directly connects to how we build internal tools.

So that Architecture team I maie Why am I saying this? Should we call it a pair? Opt outs. One-click unsubscribes and a landing page for that where you can opt out of everything was non-negotiable. One of my biggest apprehensions is annoying our community. Worrying about that keeps me up at night. We are in the process of sending out an email now announcing Mame Story to the larger community in the hopes that we can help some percentage of developers.

We want to be a good citizen. Our email preferences page is, to be blunt, a total disaster. This is an old artifact of growing from one site to many and it needs love. We have people working on hlw right. One of our designers, Donna, overfloa working hard to tremendously simplify.

We hope to have one email address for a user and a single place you can manage all email that ever comes from Stack Overflow. If you are annoyed, it must take at most one to two clicks to unsubscribe from.

All communication and interaction has to reflect our respect for you. Our mission is to improve life for developers. We have to deserve your trust; we have earn it. If we add new categories of emails later not just categorizing something we send todayexisting users will not be opted in. Kake new users will get defaults. We intentionally designed the table makw around.

I hope Stack Overflow serves you in other ways, and I appreciate your time. There are so many things in my head right. I want to test an idea we maie up with at midnight to improve consumption of developer news. I want to build several data connections that are almost there for our internal teams to save them time. I want to do a thousand things. I want to get the money part of being a company out of the way so we can build all the useful things our communities want and need.

I know we can do that, and in a good way for. I hope you agree. Interesting post. While I have the ear of an SE insider, can I ask about progress on this? TL;DR: Hot network questions causes a large number of votes on mediocre answers, which skews the rep. The meta post suggests a simple fix which has wide community support. Please implement. I passed it to the specific team.

I love making it better, every day. I am insanely lucky to work with some of the best developers, sysadmins, designers, managers, marketers, sales, and all of the people who support that in the world. We build Stack Overflow. I am extremely protective of our users.

Stack Overflow Ads

You can ask anyone who works. I want to work for a company that respects that trust, and I. We want to squash that perception. Sure, money is required for sustainability. How much money we make is a direct proxy for how much we are helping our users. We focus on maximizing how we help users in order to make a great business. We help companies build their brand and source technical talent through our business products: Display Ads and Talent. These services in turn help developers find better jobs and also learn about companies in a way that is respectful to the user experience no spammy inmail, no flash ads. We consider the developer experience in everything we do, which is what makes everything we sell as a company unique. Companies are asking for developersand we need experts to answer the. In order for this to work, we need people on both sides of the equation.