Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Makkng you can start reading Kindle books on your smartphone, tablet, or maeketing — no Kindle device required. To get the free app, enter your mobile phone number. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Book by Lant, Jeffrey. Read more Read. Kindle Cloud Reader Read instantly in your browser. Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1. Jeffrey Lant.
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Thousands and thousands of people all around the world are now using this book. They range from people running small businesses to two sitting members of the United States Senate, from people with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich. Members of state legislatures and celebrities with well-known names are using this book to build their stature and promote their interests… entrepreneurs swear by it because it promotes their products and services to targeted constituencies who can buy and benefit from their babies. Entertainers, charities and nonprofit organizations of every kind, even budding revolutionaries have all found in these pages the secrets they need to influence their publics. And, not surprisingly, hundreds of authors and publishers have found here exactly what they need to sell more books. And why not? This remains the most detailed book ever written on how to get all the freer book, space you want in the print media… and all the free air time on radio and television. It was treated as front page news in England, because it was based on hitherto unknown and unreported papers, including unpublished documents made available to me by Her Gracious Majesty The Queen. Aside from their undeniably important content, something else was significant about this matter; the fact that it was the research of an American, indeed the very first Yank ever admitted to the treasure trove that resides in the Royal Archives at Windsor Castle.
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In fact, so far as I know, I remain all these many years later the only American still. And so I am uniquely qualified to write this story. Encounters With the Windsors. As every monarch has known, a royal story goes better with a strong, rousing tune, and this one is no exception. Its lyrics were not merely catchy, they were very gospel to the people who thrilled to their imperial achievement. In my case it necessitated being patient until I took my Ph. As soon as I had it in hand, I left for England, for Windsor, for the papers I needed to complete my book. Perhaps only a scholar given such access can know and understand the thrill, the giddy excitement as you travel to such riches. But reality entered the picture at once. The sage of Cambridge?
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As I’ve said for years ‘your money is in their pockets’, and the offer is the wayto get that money into yours. I’ve written over 60 books, thousands of articles and been a welcome guest on hundreds of radio and television programs. Amazon Renewed Like-new products you can trust. If you think someone isn’t going to buy, your job is NOT to accept this situation. The most productive? My father used to say there is nothing less common than common sense. Online businesses take the same focus and dedication as offline businesses. The single most important word in marketing and how to use it! Login Subscribe. Then try a fistful of goodies and want watch yourself get real popular real fast.
Master the Art of Writing and Profit
To move them, they need to know more than thedetails about what you’re selling. Failing to make them doesn’t. Youre nodding your head, arent you? It’s FREE naking the rescue! Is a real person available to you, and just how difficult it is to reach this person? Resource For more straight talk on maximizing Internet success, Dr. The sad fact is,the average opportunity offers no help beyond a few printed guidelines. What does every home-based entrepreneur need on their website that they don’t have? My Account. I have founded several successful corporations and businesses including my latest at Kosch, Chief Technology Officer at Worldprofit.
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Building visibility, familiarity and maketing positive reputation takes time and a series of memorable contacts. But the truth is, the sales process is exactly that — a process. How many touches are required on average before the sale?
In the case of an impulse purchase, only one contact is needed, but this usually happens inside a favorite store where there is already a level of confidence and trust, or the price is so low that monet does not matter to the buyer. Research suggests d three touches are needed; or is it five, or eight, or twelve? When they are in proper proportion and balance, the result is maximum income at minimum expense.
Most marketers agree that there should be a blend of advertising and publicity or public relationswhich eventually brings a customer and a salesperson together at the point of sale. Jeffrey Lant. The goal is first to build familiarity and trust. Each type of contact has its own level of importance. Aggressive display ads get attention, but not as much as personal sales calls. The cost of such ads can be quite high. A word PR article about your company has a different effect and can be quite cost efficient.
A well-orchestrated sales plan uses a mix of all types of contacts touchesincluding social media. Advertising — The traditional advertising media are print and broadcast, but online advertising is now taking over the ad budgets. Advertising messages tend to be explicit dr jeffrey lant money making marketing directed. Their intent is to initiate the sales process, which would be fine if the customer were also ready to take action. Public Relations — PR tells your story, delivers information, builds familiarity and confidence, and generates credibility.
Publicity is an integral part of the sales process because it can be the most cost efficient and persuasive. Sales — The function of Sales is to cause the exchange of money for goods or services. A sales call series usually consists of an introduction, a presentation, and a close. These are almost always live events between a sales person and a prospect. And, because of the personal nature, they tend to be the most costly part of the sales mix.
The unanswered question is how are these social media actions valued, if at all. Do they just create more noise in the channel that causes the buyer to overlook the message completely? For that matter, how many banner ads do people actually see? So, which part of the entire sales process is best? The most cost-effective? The most productive? Footnote: Comparative Ad Rates examples. Of the four following examples of print and online advertising, and online publicity, which meets mareting criteria of a wise media buy?
However, they are for illustration. Account icon An icon in the shape of a person’s head and jeffery. It often indicates a user profile. Login Subscribe. My Account.
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We are living in the Great Age of Marketing. And this book — packed as it is with one helpful suggestion after another marekting will help you succeed in it. You should be aware, however, that not everything you need is in these pages. Quite the reverse.
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They are so important that I have dedicated separate volumes to each of these topics. I recommend them to you. This volume also does not provide the motivation, determination, energy and commitment you need to succeed. These cannot come from me. They must be your essential contribution to the success of your marketing efforts. Over the many years I have been working in marketing, I have had contact with literally tens of thousands of people. Virtually all have told jeffrej, some with an impressive drum roll of language, that they wish to be successful in marketing, for who does not know that in our era success in marketing is the surest way to garner more than your share of the good things of this earth? Sadly, lots of marketers, while exceedingly liking the advantages that derive from a mastery of marketing, just cannot come to grips with the fact that marketing is a people business Some of these prospects are never going to like what you can deliver, no matter how splendid and valuable. In any event, jefvrey is always jfefrey game about people Personally, I love the game and I thrill to the challenge. Thousands of people are now using this book, tens of thousands more are using my other marketing and business development books both to get ahead and transform jeffreey lives of people worldwide. I deal with people regularly whose marketing is ma,ing working. They are not getting connected to new prospects and transforming them into buyers. They are not getting their current clients and customers to buy from them .
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